Evaluation Question 5

5. How did you attract/address your audience?

I attracted my audience by showing trailers in advert breaks of popular TV shows amongst the target audience of my film and the same with theatrical films. As another way of attracting my audience, trailers of the film were posted on YouTube and IMDb. I also used social media to spread the word about my film like Facebook, Twitter and Instagram. If it had been possible,I would  have also tried to get a well-known actor/ress to give a review of the film on the listed social media sites as that would have further increased popularity.

As explained in question 3, a key way of attracting an audience is to use a well known distributor. One of the most recognisable distributors is 20th Century Fox. 20th Century Fox is one of the most popular and successful distributors as it has distributed 2 out of the 3 highest grossing box-office films of all time: James Cameron's Avatar and Titanic. Unfortunately, our film, Firewall, is an indie film which means that it is unable to be picked up by a large distributor like 20th Century Fox but luckily they founded a small indie distributor in 1994 called Fox Searchlight. Searchlight has distributed a number of indie films but also some Coming of Age films such as Juno which is widely regarded as one of the best Coming of Age films of the 2000s.

We made the subject matter of our film to entice our target audience. The subject matter is a teenage boy who is in his room, hacking into the school network to change his grades. This will relate to our target audience of teenage boys (mostly) and girls because technology has evolved so much over recent years that this generation is more technology-based than any other. Also, with the expansion of comic books, sci-fi films and TV shows, there are a lot more "geeky" teenagers who don't feel ashamed of wearing their love and support of those kinds of media. This is represented by the main character as he is wearing a Superman jumper.